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MEET

Tracy

your partner in finding your voice, mastering communication and leading with confidence

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When you're responsible for everything, clarity can't be optional. I help leaders recalibrate how they show up, speak up, and lead forward.

Let’s be real. Leadership can be lonely. When you’re the one responsible for the vision, the people, and the results, there aren’t many safe spaces to admit you’re tired, uncertain, or flat-out over it. I know, because I’ve lived it.

I was getting. things. done. But behind the applause, I was over-performing, under-rooted, and often using my voice in ways that weren’t fully aligned with what I believed. That disconnect lit a fire in me. Once I stopped performing and started owning my voice, everything shifted - my leadership, my relationships, my influence.

That’s what I carry with me on every stage. I’m not there to perform; I’m there to tell the truth, share strategy that works, and bring a little soul to the room. I’ve spoken from Kansas to Kazakhstan, sat with executives through tough transitions, and helped high-capacity leaders finally breathe again. As a TEDx speaker, global facilitator, and founder of two leadership firms, I’ve seen what happens when communication, culture, and clarity come together: it doesn’t just inspire people, it changes them.

You might be here because:

  • You want someone who can hold the room, tell the truth, + keep people engaged from start to finish.

  • You’re tired of watching your team spin in circles + you want communication that actually creates alignment and trust

  • You’re done with fluffy inspiration + you want takeaways your people can use tomorrow

  • You're craving something real + you want to see yourself in the story, laugh a little, and leave with more clarity than you walked in with. 

Wondering if your people need more than 'motivation?'  The answer is YES.

 

Where communication, clarity, and connection meet.

I’ve been invited into rooms with Fortune 500 executives, nonprofit leaders, faith-driven visionaries, and high-capacity folks who are tired of performing and ready to lead from a real place.

And here’s what I know: credentials and stage presence only get you so far. What makes my work different is this:

I hold space for what’s real.
I help you get to the root.
I put words to what’s been sitting beneath the surface.
And together, we shift the energy in the room; starting with yours.

Whether I’m in conversation with a CEO, coaching you to step into your presence, or speaking to a room full of change-makers, I move with:

  • Strategic insight that cuts through the noise

  • Spiritual depth that grounds the moment

  • Soulful connection that makes people feel seen

  • Clarity that leaves no doubt about the next step

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Quick Creds + Unmistakably Tracy

 

Strategic for 20+ years—and still allergic to fluff.
I’ve held senior and C-suite roles in nonprofits, venture-backed tech, and government. Been there. Built that. Still curious.

Founder of TraComm—and your favorite strategist’s strategist.
Through my firm, I help leaders and organizations shift culture through communication, clarity, and connection.

 

TEDx Speaker + Global Facilitator = Passport full of purpose.
I’ve led sessions across the U.S. and in more than 10 countries

 

Featured in NBC, Forbes, TechCrunch—and more importantly, in rooms that matter.
Public platforms are great. Private breakthroughs? Even better.

 

Boardrooms, alumni councils, and a seat at the (purple) table.
Board member for the Bob Schieffer College of Communication. Former President of the TCU National Alumni Board. Former Ex-officio on the TCU Board of Trustees.

Part strategist, part soul-tuner—100% in your corner.
I design intensives, coach high-capacity leaders, and facilitate workshops that leave people clearer, braver, and more themselves.

 

Known for saying the thing no one will—but with love.
I hold space with both warmth and fire. People feel safe—and they move.

 

Faith-rooted. People-first. Spirit-led with strategy in hand.
This work is grounded in both divine conviction and practical action.

 

Tracy trivia:

  • “The Last Dragon” deserved an Oscar.

  • Boyz II Men > Jodeci (I said what I said.)

  • Wine is basically ministry. Don’t @ me.

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SPECIALITIES & TRAININGS

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LET'S WORK TOGETHER

KEYNOTES THAT STICK

I don’t do surface-level inspiration. I bring truth, story, and strategy that leaders can actually use. My keynotes leave people moved, challenged, and ready to communicate with clarity and lead with presence.

HOSTING + MODERATING

Panels and events don’t have to be boring. I bring energy, warmth, and focus that keep the conversation alive and the audience leaning in. Think less stiff script, more meaningful dialogue that actually connects.

SPEAKER
COACHING

Forget perfect. I coach you to show up as you—authentic, confident, and undeniable. Together, we sharpen your message, strengthen your presence, and make sure when you step up, people don’t just hear you—they believe you.

Inked for (EMP)ACT
TEDxDeepEllum

What do people say about you when you leave the room? What impression do you leave that creates a window into who you are as a leader, a friend…a human?

Tracy in action

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YOUR PARTNER IN TEAM SUCCESS

TRACOMM
DEVELOPMENT GROUP

At Tracomm Development Group (TDG), we believe development is more than just a buzzword—it is a journey of growth that touches every aspect of who we are and what we do. For us, development means nurturing the potential within each individual, team, and community we work with. It is about fostering personal growth, driving professional advancement, and empowering communities to thrive.

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THE COLLECTIVE

UNPARALLELED EXPERTISE

The Collective is a combination of two powerhouses, Leap Forward Coaching and Consulting with Renita Joyce Smith and TraComm Development Group with Tracy Reneé Williams. Combined they have over four decades of consulting, coaching, program delivery and leadership development experience.

With 40 years of combined expertise in executive coaching, leadership development, and facilitation, The Collective is uniquely positioned to contribute to this transformative journey. Influenced by our own experiences in the corporate world with being the “the only,” whether female or African-American, our approach is grounded in nurturing leadership that is not only effective, but also authentic and empathetic - we. truly. get. it. We believe that the true measure of a leader is not just in their achievements but in their ability to inspire and empower others. We also understand the journey it takes to transform into the authentic leader that you desire to be.

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GRAB A GLASS, WE'RE

POURING 
WITH INSPIRATION

Ready for a refreshing mix of leadership insights, real talk, and tools that actually work? The Perfect Pour is your go-to newsletter for bite-sized inspiration, exclusive resources, and first dibs on events to help you lead boldly and connect deeply. Sign up now and grab your free guide, 10 Powerful Questions for Leaders, to start making conversations more intentional and impactful. Cheers to your growth—one perfect pour at a time! 

KEEP THE CONVERSATION GOING

WAYS TO STAY CONNECTED

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COURSES + TRAININGS

Ready to sharpen your skills and lead with confidence? Subscribe today to access exclusive courses and trainings designed to help you communicate effectively, build stronger connections, and drive real results. Don’t just lead—thrive. Your growth starts here!

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UPCOMING EVENTS

Don’t miss out on transformative in-person and virtual events. From impactful workshops to dynamic speaking engagements, these experiences are designed to help you connect, grow, and lead with purpose. Sign up now to be the first to know about upcoming events and secure your spot!

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MUSINGS + INSPIRATION

Dive into insights, inspiration, and real talk. From thought-provoking musings to actionable tips, this is where leadership meets authenticity. Explore all of Tracy’s latest content and find the spark you need to lead boldly and live intentionally. Start exploring now!

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